LumiBloom: Wellness for the Woman Who Does It All

It was the height of the pandemic. Many of us were just trying to stay afloat, learning how to exist amidst widespread uncertainty. But for LumiBloom founder MacKenzie McClain Hill, something else stirred beneath the surface. 

In the quiet, she heard a call. And from that sacred pause, a brand was born.

A BIPOC-owned, CBD-powered wellness company founded with intention and anchored in lived experience, LumiBloom honors the wholeness of women—body, spirit, and mind.

“This version of LumiBloom was born from a need for calm, for healing, and for something rooted deeply in self-trust,” McClain Hill said. “I didn’t just want to offer products—I wanted to build a lifestyle brand that honored the whole woman. We were all craving balance, softness, and something that felt real. So I led with intention, with heart, and with the belief that we deserve wellness that actually serves us.”

As a former elite athlete, strategist, and mother, McClain Hill is a woman who understands that pain and power often coexist. Her body has been her teacher, her child her mirror. And through every version of herself, she’s held one belief close: wellness should fit into your life, not demand you reshape it.

“Everything I do with LumiBloom comes from lived experience,” McClain Hill said. “As an athlete, I understood pain, recovery, and resilience. As a mother, I know what it feels like to pour from an empty cup. And as a strategist, I understand how to turn insight into action. Every LumiBloom product is rooted in that blend—intentional, clean, multi-purpose, and made for real women navigating real lives. We’re not chasing perfection—we’re supporting balance, strength, and softness all at once. I believe wellness should fit into your life, not require you to reshape it.”

Each LumiBloom offering echoes this truth. From the award-winning CBD hand sanitizer spray that launched it all, to bath bombs infused with tangerine and cedarwood, to tinctures that quiet the mind and restore rest—this is self-care that doesn’t perform. It supports. It softens. It listens.

But MacKenzie’s path hasn’t been without resistance. As a Black woman navigating the CBD space, she faces challenges that often go unnamed—limited visibility, advertising restrictions, and systemic inequities that still linger, even in an industry built on healing. And yet, she moves forward.

“I’m in the CBD space, which despite its powerful and distinct benefits, is collateral damage—facing advertising restrictions, funding challenges, and limited visibility—largely due to its close association with cannabis,” McClain Hill said. “As a woman of color, those challenges are amplified. There’s a constant push to prove legitimacy in a space that still isn’t fully inclusive or equitable. But that’s also what drives me—I’m not just building a brand, I’m breaking barriers and creating space for others to follow me.”

It’s clear that LumiBloom is just as much about community as it is about wellness. Beauty here isn’t a box to fit into—it’s an unfolding, a return to self. The brand’s focus is less about products and more about pillars. And when those aspects of your life are held, you don’t just glow. You begin to rise.

And while CBD remains the heartbeat of LumiBloom’s offerings, McClain Hill sees this as just the beginning. “We’re starting to explore the full spectrum, like CBG for inflammation and CBN for sleep. The future is personalization—giving women more ways to feel strong, grounded, supported,” McClain Hill said.

You can feel this future in every part of LumiBloom. Whether it’s their recovery gel post-workout, the body soufflé that leaves your skin singing, or the upcoming THCV gummies designed to boost energy and ease appetite—it’s all crafted with the understanding that wellness isn’t one-size-fits-all. It’s a homecoming.

LumiBloom is a soft place to land after a long day: a reminder that being well doesn’t mean being perfect. And being beautiful doesn’t mean being polished.

It means being aligned. Being brave. Being fully you.