How to Self-Publish Series: Marketing Your Self-Published Novel

Marketing your self-published novel series can feel overwhelming. Breaking it into actionable steps is what makes it manageable. Here’s a practical roadmap to help your books reach readers.

Build Your Author Platform

Think of your platform as your launchpad. It’s where readers discover you and your books, and you want it to easily reflect that.

Website

Include a clear bio, book covers, buy links, and a blog or news section. You should also consider offering a free incentive (like a first chapter download or short story) to collect email addresses.

Social Media

Pick one or two platforms where your readers hang out, like Instagram, TikTok, or Facebook. Share content like writing updates, behind-the-scenes looks at your series, or fun character insights.

Example: Post a short reel of your writing routine or a “Meet the Characters” carousel.

Newsletter

Send regular updates of new releases, bonus scenes, or special discounts. Encourage readers to share your newsletter with friends. Word-of-mouth is powerful.

Get Book Reviews

Reviews are social proof that can significantly increase sales and visibility. Here are a few ways to bring them in:

• Start with your early readers: if you ask nicely, friends, family, and beta readers can leave honest reviews on Amazon or Goodreads.

• Use ARCs (Advance Reader Copies): Offer free digital copies to bloggers, BookTubers, or Bookstagrammers in exchange for honest reviews.

• Engage without pressure: Respect their deadlines and preferences. Even small, authentic reviews are valuable.

Tip: Aim to have at least 10–20 reviews for each book. This helps your book gain traction in algorithms.

Run Targeted Ads

Advertising helps you reach readers outside your immediate network. Start small, track results, and scale what works.

• Amazon Ads:

  • Target similar books, genres, or keywords.

  • Test different ad types: Sponsored Products, Sponsored Brands, or Product Display.

  • Example: Promote the first book in your series as a discounted or free starter.

• Facebook & Instagram Ads:

  • Use visually appealing images (book covers, quote graphics, or short videos).

  • Target audiences based on interests, demographics, or engagement with similar authors.

• BookBub Ads:

  • Great for genre-specific audiences.

  • Use a discount or free promo for the first book to drive series sales.

Bonus Tips for Series Success

• Discount or bundle books: Encourage readers to start at book one by offering it free or discounted.

• Plan sequels strategically: Release books in a series consistently to maintain momentum and keep readers engaged.

• Engage your community: Create a Facebook group, Discord server, or Instagram community around your series for discussions, fan art, or bonus content.

Marketing a self-published series is about consistency, experimentation, and building genuine connections with your readers. Focus on creating a strong foundation, nurturing your audience, and promoting strategically, and your books will find their readers.