How to Self-Publish: Choosing The Right Platform

If you’re dreaming of seeing your work in print or digital form, self-publishing is a powerful way to make that happen on your own terms. But with so many platforms out there, it can feel overwhelming to figure out which one is right for you.

I’ve self-published two projects myself: the Creatress Journal, a deeply personal guided journal for menstrual cycles, and my women’s magazine, which I published on Blurb, a platform known for beautiful print-on-demand books and magazines. 

On the other hand, my book 211 Blue: The Story of the Chameleon Cop, a memoir about my father’s complex story as a cop-turned-criminal, was published through a traditional publisher.

Here’s what I’ve learned about the most popular self-publishing platforms and how to choose the right fit for your project.

Amazon KDP: The Giant in Self-Publishing

Amazon Kindle Direct Publishing (KDP) is often the first stop for indie authors. It’s free to upload your manuscript and covers both eBooks and print-on-demand paperbacks.

• Pros: Massive reach through Amazon’s marketplace, easy-to-use tools, and quick publishing turnaround.

• Cons: Exclusivity can be a trade-off if you enroll in Kindle Unlimited (Amazon’s subscription service), which restricts your ability to sell your book elsewhere.

• Royalties: Typically 70 percent for eBooks priced $2.99-$9.99, and 60 percent for paperbacks minus printing costs.

The Creatress Journal thrives on Amazon KDP, reaching readers organically through Amazon search and categories.

Blurb: Beautiful Print Books and Magazines

Blurb is a fantastic choice if you’re creating magazines, photo books, or visually rich print projects. It specializes in high-quality print-on-demand options.

• Pros: Excellent print quality, custom layouts, and integration with design software like Adobe InDesign.

• Cons: Smaller digital distribution compared to Amazon or IngramSpark.

• Royalties: You set your price above printing costs and keep the difference.

My women’s magazine is published on Blurb, which allows for a beautiful physical product perfect for the style and feel I wanted to create.

IngramSpark: For Wide Distribution and Physical Books

If you want your book available beyond Amazon—think independent bookstores, libraries, or wider print distribution—IngramSpark is a great choice.

• Pros: Global print and distribution network, ability to produce hardcover books, and more control over pricing.

• Cons: There are setup fees (though sometimes waived with promos) and a slightly steeper learning curve.

• Royalties: Typically higher on print books sold outside Amazon.

211 Blue, my traditionally published book, benefits from wide distribution, but many indie authors use IngramSpark for that expanded reach and quality print options.

Draft2Digital and Other Aggregators

Platforms like Draft2Digital simplify eBook distribution by sending your work to multiple stores (Apple Books, Kobo, Barnes & Noble, etc.) with one upload.

• Pros: Great for reaching diverse digital audiences without managing multiple accounts.

• Cons: Less control over individual store settings; they take a small percentage of royalties.

What to Consider When Choosing Your Platform

• Your audience: Are they primarily Amazon shoppers? Do they prefer physical books or digital?

• Budget: Some platforms are free, others have upfront fees.

• Goals: Are you prioritizing wide distribution, quick publishing, or exclusivity perks?

• Formats: Do you want print, digital, or both? Hardcover or paperback?

Self-publishing is a journey of creativity and business savvy. Whether you’re launching a journal like The Creatress, a magazine on Blurb, or a memoir like 211 Blue, picking the right platform makes a big difference.

If you’re curious about the process or want to hear more about my own publishing adventures, drop me a note or check out my latest releases!